Good Ideas

The versatile beermat is not just a branding tool.

Have you ever thought of these applications?

• Product Launches: A product picture in FULL COLOUR
• Business Cards: A card that will be on your customers desk all day long
• Info Card: Branch telephone numbers, department heads, etc
• Quick Reference Card e.g. press F7 to print, etc
• Competitions: "collect all six coasters and"
• Order Form: "tick the product and post to"
• Invitation: "bring this coaster and join us at"
• Recipe Card: with your product as one of the ingredients
• New Chairman: your staff will see his face in full-colour every morning!
• Change of Address Notification: "We have moved"
• Exhibition Info Card: with a map to the stand
• Special Offers: "get 5% off when you bring this coaster to"
• Staff Reminder for large organisations: "customer is king"
• Joint Promotions: eg: Airline and Travel Agent on a special package.
• Brainteasers: crosswords, join the dots or go through the maze, etc
• Raising Awareness: "Did you know?"
• Crime Prevention: Emergency numbers or local police station
• Community Campaigns: Dont Drink and Drive, etc
• Shopping Malls: Reminder of upcoming events or sales.

They have a much longer life than many forms of advertising media, they cost less and they have more than just one function!

And where to distribute your powerful little marketing messages:

• Magazine/Newspaper inserts It will fall on the readers lap so they cannot miss it!
• In billing or statement runs The advantage of repeat business from existing customers.
• Mail shots Coasters protect desks too!
• Knock-n-Drops To office complexes or under doors.
• Hospitality Suites Conversation piece at football matches, etc
• Handouts At shopping malls, exhibitions, traffic lights or special functions.